The end goal

You’re interested in vlogging. You’ve heard a lot of great things about it, and hey, it even looks a bit fun!

You might be ready to get started, but there’s one more thing we need to talk about:

What’s the end goal? What does success look like for you with vlogging?

At first glance, it might seem like the pinnacle of success is many thousands (or millions) of subscribers, tons of views, ad revenue, and popularity. To some, that might be their goal, and while I don’t fault them for that, those reasons are not personally compelling for me.

If someone offered me a million subscribers at the cost of telling my story, I wouldn’t take it.

Do you want to tell your story? Do you want to build trust? Do you want to document your life and work? Then start vlogging.

Don’t worry about the numbers. The numbers are a byproduct of showing up and being real.

Sure, I might have more subscribers if I “marketed” myself a bit more and spam-commented my channel in the comments sections of other videos, but those aren’t the kind of people I’m interested in following me. What about you?

Success can look like a lot of different things.

For some, vlogging has opened up doors for them to make a living on YouTube. For others, it was a platform to tell their stories and connect with people around the world.

Ask yourself: why do you really want to start a vlog?

If it’s for fame and glory, don’t bother. That’s not going to give you any kind of edge or one-of-a-kindness. People see right through that facade, and it will get you nowhere.

Maybe you want to get a message out there. Maybe you want to have your opinions and thoughts heard, and perhaps by starting a vlog it will give you the means to connect with others who feel the same way.

If you’re like me, success looks like showing up every week and making something new and sharing the journey. Success doesn’t have to happen in thirty years; it can happen today.